Dixon & Townsend

Identity for industrial plumbing and pipework specialists

Studio
Brand Newark

Client
Dixon & Townsend

Sector
Mechanical Services

Services
Logo Design

Background
Dixon and Townsend Mechanical Services specialise in plumbing, pipefitting and welded pipework for commercial and industrial projects across the UK.

Brief
Create a simple and effective logo that represents the nature of their business.

Solution
Depicting the the pipework element of the business by creating a monogram that features the letter D as the outer shape — split into a two-colour gradient flowing in opposite directions to represent hot and cold water — and the letter T revealed within the negative space through the use of shapes resembling pipe connectors.

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