Dixon & Townsend
Identity for industrial plumbing and pipework specialists
Studio
Brand Newark
Client
Dixon & Townsend
Sector
Mechanical Services
Services
Logo Design
Background
Dixon and Townsend Mechanical Services specialise in plumbing, pipefitting and welded pipework for commercial and industrial projects across the UK.
Brief
Create a simple and effective logo that represents the nature of their business.
Solution
Depicting the the pipework element of the business by creating a monogram that features the letter D as the outer shape — split into a two-colour gradient flowing in opposite directions to represent hot and cold water — and the letter T revealed within the negative space through the use of shapes resembling pipe connectors.
