Background
Originally helping Ace Assist Ltd launch their new online training service back in 2018, they came back to us once again in 2023 to rebrand and relaunch with a wider range of opportunities as Ace Safety Training.

Brief
Rename and rebrand with a focus on safety training courses — both online and on site — while also considering the consultancy side of the business.

Solution
With a clearer focus on providing safety training, this gave me the idea to create a logomark that resembled a kitemark or stamp that provides visual connotations of official certification. Following that, I developed and applied colour palette and typography that provides clarity and assured safety.

Packaging it all together with simple, yet comprehensive, style guide and a suite of brand assets to support the launch of this new business.