Background
Proactive and influential, the Newark Business Club hosts monthly networking events that continue to build strong relationships within the local business community to project Newark locally, regionally and nationally.

Brief
Initially set as an open brief to the more creative members, a fresh new identity was needed to better reflect the growth and development of the club.

Solution
As a regular attendee, it felt like I was perfectly placed to look at the club from a members point of view as well as being able to look at it objectively from a branding perspective.

This valuable personal insight lead to the creation something that was a visual representation of the many different members of our local business community, coming together as one. The groups of dots forming arrow-like devices that represent the movement and direction of various different industries, while also fitting neatly together to form the initial letter N within the negative space.