Background
I’ve been a long time collaborator with the team at Future Prospects, ever since rebranding the business around 2018 and then giving the brand a refresh in 2021 as the group expanded beyond their core business of recruitment into providing online training and specialist HR services.

Brief
This is a wider ongoing project, supporting the business as it grows and expands into different areas. This required further development of the core Future Prospects Group identity, as well as the creation of a wide range promotional marketing materials. Alongside this was the development of additional sub brands, considering how they all work together cohesively.

Solution
The development of the core Future Prospects Group brand expanded the colour palette and introduced a unique pattern design that was applied to a range of promotional materials such as business cards, flyers, brochures, desktop calendars and animated graphics.

Over the past few years there has also been the creation of three new sub brands to sit alongside the original Future Prospects Recruitment. These include Purple Path, Altogethr and Counterpart. Each one having its own distinct identity but all falling under the Group umbrella.