Background
Find Me The Leads supports Food & Drink Brands with Lead Generation, New Business Development and Trade Show Support helping them get their products discovered and bought by more people.

Brief
Working closely with Chief Go Getter Leisa Pickles, the brief was to update the existing logo and create a more professional looking identity that hinted towards the food & drinks industry. But it also needed to be bright and bold and reflect the personality and energy that Leisa brings to everything she does.

Solution
The first iteration of this new logo from 2020, produced a logomark that clearly represents the food and drinks industry with the addition of the concentric lines to depict the notion of searching, finding and communicating.

Some time was used to source a font-pairing that could effectively portray the personal and professional nature of Leisa's business. The result of this was to combine two font styles that are both very individual but work perfectly together. One using a more “handwritten” style to reflect the personal side of the business, paired with the bolder condensed typeface that definitely means more business but has softer edges to retain a more friendly and approachability nature to the identity.

Then in 2024, an alternate version was created with a focus on direct telemarketing campaigns. With discussions made that further variations could be created as services are expanded or focused further.