Background
Statistics show that the most successful businesses are set up when the business owners are in their forties, and that's exactly what Zara Gregory at The Forty Agency did! Using her milestone birthday as a catalyst to create and launch her own events company.

Brief
The ultimate challenge was to create an identity that had a professional look to help build confidence and trust, but with a personal feel that made it more friendly and approachable.

Solution
The seemingly abstract shape is formed with the initial letters F & A cropped to create a unique logomark that works whichever way up it appears.

Working closely with Zara to deliver an identity that strikes the perfect balance of both personal and professional. Positioning the business as being trusted experts in event management while also portraying the friendly and approachable personality that clearly differentiates The Forty Agency from anyone else in the events industry.