Background
A community-funded station hosted by a team of volunteers, Radio Newark is the only dedicated radio station for Newark-on-Trent, Nottinghamshire.

Brief
With the station switching to a digital service, an brand refresh was needed to reflect this new era of community broadcasting.

Solution
The new identity is the perfect combination of old and new, introducing the switch to digital through the new signal-inspired 'N' icon, combined with a little nod to the past with the stylised FM dial. Retaining some of the previous brand recognition with the continuation of the orange as the primary accent colour and developing the palette further with the introduction of the bright gradient and the strong contrasting blue.