Background
Birth to Earth provides birth and postnatal Doula support. This start-up support service was set-up by Amy Hedges following her own challenging experience of childbirth.

Brief
Creating a website to showcase her services was the end goal, but Amy knew she needed a recognisable identity that can set her apart from similar services while also providing that level of reassurance and element of trust that comes with a more professional looking business.

Solution
Chosen from a couple of different solutions, the preferred route was selected due to the logomark clearly depicting key aspects of the business and services on many different levels. See the diagrammatic infographic below.

Pairing the roundal with the softened serifs of the Adonis typeface and a distinctly natural/human colour palette.