Fedrigoni 365
Creating “numerous” pieces for this annual calendar based design book.
Studio
paulandrew.design
Project
Fedrigoni 365
Industry
Paper/Print
Disciplines
Graphic Design
Design for Print
Background
Fedrigoni365 is an annual publication by Fedrigoni UK featuring 365 (366 on a leap year) UK-based creatives. For the last 5 years (including this upcoming 2025 edition) I have been fortunate enough to have been one of those 365/6 creatives selected to have their work featured in each of those uniquely themed books.
Theme
For the 2025 edition, the theme was ‘Opposites’ and the intention was to foster unity and celebrate diversity. On Fedrigoni’s socials, they say… “We aimed to spark new and unexpected connections, encouraging dialogue both between the designs on the printed pages but also among the designers in real life.”
Submissions
Shown below are each of the designs submitted over the last 5 years, showing the year, the theme, the randomly assigned date, the seed word and my creative thought process behind the design.
2025
Opposites
Theme.
In a world more polarising than ever, the theme for this year’s book, Opposites, was conceived with the intention of fostering unity and celebrating diversity.
Date.
1 June
Seed Word.
Normal
Solution.
In geometry, a normal is an object, line, or vector that is perpendicular to a given object. This then led me down a wiki rabbit hole, exploring three-dimensional space, surface normals, and perpendicularity, in particular. Which ultimately resulted in discovering there’s actually a mathematical symbol for perpendicularity, ⟂.
Once I had this, I knew I was onto something. From here, I added the horizontal bar at the top of the perpendicular symbol to create the designated number 1. Creating the final design at an angle to tie in to the geometric aspect.
I decided to produce the design on a sweatshirt for the launch event.
2024
HP Indigo® Collaboration
Theme.
Over 700 designers collaborate with Fedrigoni and HP Indigo® to generate over 2 million unique and colourful designs.
Date.
5 October
Solution.
With no seed word this year, I decided to focus on the date itself, looking at the numbers (day and month) in a more analytical way.
Producing a 10 point perspective grid to represent the month of October and using that to create concentric shapes, filling and dissecting specific sectors to create the unique number five.
Creating the design out of 5 individual pieces was the cherry on the cake, that also allowed a wider variety of colours when produced through the HP Indigo® process.
2023
Love
Theme.
2023 saw the Fedrigoni 365 collaboration harness the power of 365 creatives, with each one visually interpreting the theme ‘love’.
Date.
14 March
Solution.
Embracing the theme by combining two of my personal loves, minimal/reductive design and music.
Creating a minimalistic interpretation of my designated number 14, which I then paired with lyrics from the somewhat appropriately named song ‘Is Love’ by White Lies.
2022
Vol. 1, 2, 3, 4
Theme.
2022 saw the Fedrigoni 365 collaboration opened up to partnerships with printers as well as creatives. The edition is divided into four volumes, each of which were produced by a different print partner.
Date.
29 December
Solution.
Without a specific theme or seed word to focus on like other years, my design was based purely on finding a visually and graphically interesting way of representing the designated number.
Ultimately finding a way to combine the numerical shapes to create a minimal design that uses the interplay of positive and negative space to define the numbers.
2021
Togetherness
Theme.
2021 saw the most inclusive and dynamic edition yet. Each book contains a unique collection of 365 designs, randomly collated from the hundreds of contributions.
Number.
1
Seed Word.
Dense
Solution.
For my first submission to this coveted calendar design project, I chose to represent my seed word of ‘dense’ by filling as much of the design space as possible while still visually interpreting the designated number 1.
My initial research also led me to discover more about the density of water, and how it's no coincidence that water has a density of 1. Density is mass divided by volume (ρ=m/v), and water was used as the basis for establishing the metric unit of mass, which means a cubic centimeter (1cm3) of water weighs one gram (1g).
Everyone knows that, right? 😄