Background
The British Sailing Team — the most successful Olympic sailing nation of all time — were one of the first clients that Rob Page brought on board when he launched KYAK Studio back in 2020. In that year he worked alongside the BST marketing team on their Tokyo 2020 Olympic Games campaign, doing such a great job that when Paris 2024 was on the horizon he was called upon again to help build on their previous success.

Having worked with Rob on many projects in the past — and helping him develop the KYAK identity — he called me in to lead the creative on this particular project based on my branding experience, while he focused on running and building his design studio.

Brief
The brief was to build on the success of the Tokyo campaign and create an identity for the Paris 2024 Olympics — something that first and foremost represents sailing and the team, while also clearly depicting Paris as the destination — that can be developed and applied to a wide range of print and digital assets. Including a series of posters for all members of the team and an array of social media assets for their digital marketing before, during and after the Paris campaign.

Solution
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.