Getting involved with this annual typographic challenge for the first time, using a selection of new/used/unused logos and brand elements alongside a few new ones just made up on the day. Check out a few variations on my Instagram →
A… Starting with my own monogram.
B is for Beauty… A little logo mark that was recently signed off by a @brandnewark client.
C is for CHORUS… Part of a recent freelance project I'll be posting more details on pretty soon.
D is for defaultblue... The current identity for the agency I co-founded over 15 years ago features a small cropped D and the larger hidden D within the negative space.
E is for Edge... A simple typographic study showing how the cropping of the right-hand side of a lowercase E can create a custom uppercase E. Positioning the crop from the centre and using a tint of the background colour also creates the appearance of a leading edge and 3D depth. Changing the position of the crop and the typeface used will yield different results. Give it a try yourself and have a play with different variations!
F is for Future... An unused "time travelling" concept for a recent brand development project pitched to a Newark-based recruitment and training company. The idea being that the 'signpost' brand mark spans the image, continuing off the right-hand edge and into the "future" ... then goes full circle coming back into the left-hand edge... as we all know, that's exactly how time travel works... right?!
G is for GO!... A brand mark created for a business directory search site over a decade ago! A magnifying glass, a directional arrow and the letter G all rolled up into one tidy little icon.
H is for Home... Unused brand mark for a property development company from a couple of years ago.
I is for Invest... Clever little monogram created for a Property Investment company a few years ago. Technically, this could've been used for H too, as that is the initial letter, but for me this design was more about how I managed to craft the i into the leg of the lowercase h that particularly pleased me.
J is for justsayin'... Occasionally I'll have an idea based on a word or phrase but with no real world application... just like this. I imagine this could possibly be used for some kind of a Mental Health charity or a Male Suicide Awareness campaign... encouraging interaction and engagement to counteract isolation and loneliness.
K is for Keep those eyes peeled... Logo concept for a search-based product/business. As I don't have any K based designs in the archive I set myself a 30min design challenge yesterday, choosing a random word containing the letter K and create a design based around it. Selecting the word 'seek', I adapted the K by adding a simple graphic-element so it more resembled an eye.
L is for Laminaar... Unused logo concept for an aviation software company based in Singapore. The word Laminar is the technical term given to a flow of air taking place along constant streamlines, without turbulence.
M is for Mitre... One of the initial concepts presented for an ongoing client project. A Mitre is a tall headdress worn by bishops and senior abbots as a symbol of office. This concept has been further developed based on client feedback and has since received final sign-off.
P is for Push the Button... Do you push snooze or start? Pause or play? How can you make the most of every day?
Q is for Quizzical... I believe this is the word for when you're training your brain for an upcoming quiz, as in "Let's get quizzical"... right?!
R is for Reveal... Only part of the logo concept created for an Aviation Resource Management System last year. The full design will be revealed with the following letter.
S is for Skywards... The second part of this logo reveal for an Aviation Resource Management System. This was one of three concepts presented as part of a larger project, including the logo previously showcased for letter L, but for some reason the whole project disappeared off radar and none of the work was used.
V is for Versatile... One of my initial concepts from a live project for a new brand name I can't yet reveal... but the key letters are V and A (not the museum). This design is an ambigram and works either way up, increasing the potential brand recognition from whichever way it's viewed.
X is for Xtra... Part of a rebranding exercise offered as an additional service during a large scale design and marketing project for an international healthcare client. The droplet shape hidden in the negative space between the X and the curve device is indicative of the core nature of their products and services.
3 min design challenge... Not having work containing the number three I set myself the challenge of creating something in 3 mins. The initial 3D idea came quite quickly and the basic design was created within the designated time... but in all honesty I probably spend another 30 mins after that tinkering with the layers and gradients!
4 fingers and a thumb... Fun little logo developed for a range of uniquely dispensed disposable gloves.